The ITHistory BOOK (2000) BUILDING BRAND WIDTH Sergio Zyman is a vintage book authored by Sergio Zyman that delves into the strategies for expanding brand width in the context of vintage computing. This United States-based book provides insights and guidance on how to build brand awareness and reach a wider audience in the vintage computing niche. With its vintage charm and practical advice, this book serves as a valuable resource for those looking to enhance their presence in the world of vintage computing.