The Avery Magnet Digital Photo Paper is a special type of inkjet printer photo paper that is magnetic. It is designed to work with Avery's Picture It software, allowing users to easily print photos on the paper using a standard inkjet printer. The paper's magnetic properties make it easy to display or store printed photos on any magnetic surface, such as refrigerators or metal shelves. Overall, this product offers a convenient and creative way to print and display photos in a unique and visually appealing way.